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Welcome to Ideas Are Food, the blog associated to the Cognitive Humanities Reading Group at the University of Edinburgh.

Photo by Roberta Leotta (Buenos Aires, 2019)

IDEAS ARE FOOD is a conceptual metaphor first identified by George Lakoff and Mark Johnson in a core work of cognitive studies, Metaphors We Live By (published in 1980). In this work, they argued that metaphors are not a purely linguistic phenomenon, but that “[o]ur ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature” (p. 3).

We chose this name for our group because we want it to be a space that provides us and others with some food for thought.

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